https://www.paulmeenpark.me/blog daily 0.75 2025-06-26 https://www.paulmeenpark.me/blog/more-blog-posts monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/71393f2a-98ff-4176-9b41-f24de96912d7/New+posts.png Blog - This Way to More Blog Posts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paulmeenpark.me/blog/be-happier-during-pandemic monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613247956519-H9KT3V4HO1HBHGZHHPWF/Dude+breathe+-+kyndall-ramirez-X44G8Gor1Jc-unsplash.jpg Blog - How Science Can Help You Be Happier During the Pandemic Image credit: Kyndall Ramirez https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613247844980-RZNL933K3TEQTDFHL8BX/woman+in+bed+-+kinga-cichewicz-5NzOfwXoH88-unsplash.jpg Blog - How Science Can Help You Be Happier During the Pandemic Image credit: Kinga Cichewicz https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613248034724-6Z640Q89YWQ4294IVMUQ/be+kind+-+randalyn-hill-Zl2yVDTGByY-unsplash.jpg Blog - How Science Can Help You Be Happier During the Pandemic Image credit: Randalyn Hill https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613247506790-JCJAKS3UR3VU7CGSI542/Happy+human.jpeg Blog - How Science Can Help You Be Happier During the Pandemic Image credit: Yannick Pulver https://www.paulmeenpark.me/blog/how-science-can-help-you-be-happier monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613102996237-UXBEE9UD33LI0MODYCQF/1579639674472.jpeg Blog - Want to Be Happier? Science Can Show You the Way Image credit: Ben White https://www.paulmeenpark.me/blog/a-time-machine-isnt-the-best-way-to-fix-your-mistakes monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613262123964-TBYDSI63BRQ6BA5RCU5Q/adi-constantin-gnarly-blog.jpg Blog - A Time Machine Isn’t the Best Way to Fix Your Mistakes Image credit: Adi Constantin https://www.paulmeenpark.me/blog/how-to-create-new-years-resolutions-that-stick-go-small-and-steady monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613263476199-3A1IUZSX2YY8KD2V7QT3/mikito-tateisi-gnarly-blog.jpg Blog - How to Create New Year’s Resolutions That Stick: Go Small and Steady Image credit: Mikito Tateisi https://www.paulmeenpark.me/blog/how-a-63-year-old-tool-helps-me-work-smarter monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613262530991-8CC33A634NZP7CCKMY2S/alex-kotliarskyi-gnarly-blog.jpg Blog - How a 63-Year-Old Tool Helps Me Work Smarter Image credit: Alex Kotliarskyi https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613262684442-BUOSB59EYAICVQJEWJUR/Gnarly-Matrix-Eisenhower-grid.png Blog - How a 63-Year-Old Tool Helps Me Work Smarter This is a version of the Eisenhower Matrix that my friend created. He calls it the “Gnarly Grid.” https://www.paulmeenpark.me/blog/forget-passion-let-curiosity-be-your-guide monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613253685755-R2P35FTRI66AZ65VZINN/curious+child+-+joseph-rosales-m0yRv0GxkV8-unsplash.jpg Blog - Forget Passion—Let Curiosity Be Your Guide Image credit: Joseph Rosales https://www.paulmeenpark.me/blog/nothing-lasts-forever monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613263892487-TSOUI64U60Z328GPITH3/julien-laurent-gnarlyblog.jpg Blog - Nothing Lasts Forever Image credit: Julien Laurent https://www.paulmeenpark.me/blog/instant-gratification monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613249543898-P8ZBTTRUGTBUUGU35Y67/tony-lam-hoang-gnarlyblog.jpg Blog - Breaking the Habit of Instant Gratification Image credit: Tony Lam https://www.paulmeenpark.me/home daily 1.0 2023-04-05 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613265025447-DDFK3M4971KFZEDBYBAG/Writing+in+book+-+eugene-chystiakov-wcMysLw5ROM-unsplash.jpg Home - Failures, choices, and other sources of wisdom In my blog I write about the lessons life has taught me (whether I was ready to learn them or not) and some scraps of wisdom I’ve collected along the way. https://www.paulmeenpark.me/about daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613099378668-OLV9GKB63IQCYJ0FHYZ7/yannick-pulver-hopX_jpVtRM-unsplash.jpg About - Storytelling is a super power. No, really. Stories are incredible things. Through a simple story you can insert thoughts and emotions and ideas in the mind of another person, whether they’re right in front of you or anywhere in the world. A well-told story doesn’t just describe what it’s like to be a big city Mafia boss or a hotshot Navy pilot or a six-year-old girl in 1930s Alabama—when you read or watch or listen to the story, you feel like you’re actually there. Because, in your brain, you are. Stories are all around. Stories have fascinated me ever since I was a book-devouring child, and I grew up with a hunger to create stories like the ones that had entertained and educated and influenced me through most of my life. This led to a love of writing and a career that has been woven in and around the power of storytelling, in all its different forms. UX writing, content strategy, marketing messages, even product descriptions—they all can incorporate elements of stories and storytelling to create connections and evoke emotions. So that’s me. Well, not entirely. There are a few other things: I’m a dad, I live in Canada, I love technology and geek culture and origami, and I have a Guinness World Record certificate. If you want to know more about any of that or what I’m able to do with 26 letters and some punctuation, all you have to do is reach out. https://www.paulmeenpark.me/portfolio daily 0.75 2025-08-31 https://www.paulmeenpark.me/portfolio/rbc-race-for-the-kids-website-bc-childrens-hospital-foundation monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/a1898b8f-e936-4e46-817c-0584342e4a5b/Race+for+the+Kids+website+thumbnail.jpg https://www.paulmeenpark.me/portfolio/vivancos-family-article-mining-for-miracles-bc-childrens-hospital-foundation monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/c046e92e-11a0-48f3-af6e-482c2aaa03d5/Vivancos+family+article+thumbnail.jpg https://www.paulmeenpark.me/portfolio/shine-magazine-fall-2022-issue monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/19fb7d37-3add-43c6-b80f-e134418aa1ec/Shine+fall+2022+thumbnail.jpg https://www.paulmeenpark.me/portfolio/superhiroscom-vancouver-omakase-restaurant monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613273681745-2GJ4VB0PYTYOLX5T10US/Superhiros+-+omakase+page.jpg Portfolio - Superhiros.com - Vancouver Omakase Restaurant - Superhiros.com - Vancouver Omakase Restaurant August 2018 As a member of the Gnarly Project, I helped craft the content for the Superhiros.com restaurant website. I wrote the copy that explains the concept of omakase and how Chef Hiro puts his own unique spin on the omakase experience. https://www.paulmeenpark.me/portfolio/best-buy-business-main-page monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613098819286-PJ4MVXVBHBA2TV873RN3/Best+Buy+Business+-+main+page+-+above+the+fold.png Portfolio - Best Buy Business - Main Page - Best Buy Business - Main Page June 2020 The B2B division of Best Buy Canada rebranded to the name "Best Buy Business" and I was part of the team that developed a new landing page portal. My duties included writing all the copy on the page and helping to develop the UX strategy. https://www.paulmeenpark.me/portfolio/best-buy-canada-app-on-itunes monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613099046101-BQJE91LGKDBVZL480ZGT/Best+Buy+Canada+app+-+iTunes+description+copy.JPG Portfolio - Best Buy Canada App on iTunes - Best Buy Canada App on Apple App Store January 2019 In an effort to entice people to download our new and improved Best Buy Canada app, I was asked to inject some humour into the Apple App Store description, while still maintaining the brand tone. This was the result. https://www.paulmeenpark.me/portfolio/assured-living-from-best-buy-health monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613100435028-YRGFCDM9B4MK63G5MGNK/Assured+Living+from+Best+Buy+Health+-+above+the+fold.jpg Portfolio - Assured Living from Best Buy Health - Assured Living from Best Buy Health Best Buy Canada’s core purpose is to help enrich lives through technology. The Assured Living program ties into this mission by providing services and products to help seniors live comfortably with the support of their family members. I worked with a team to develop this webpage experience. I was responsible for all of the copy and I collaborated on the UX strategy. https://www.paulmeenpark.me/portfolio/geek-squad-academy-online-learning-stop-motion-animation monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613101061063-JZBR7ODNYHSPA3OGW53W/Geek+Squad+Academy+Online+Learning+-+Stop+Motion+Animation+-+above+the+fold.jpg Portfolio - Geek Squad Academy Online Learning - Geek Squad Academy Online Learning - Stop Motion Animation August 2020 When the pandemic hit in early 2020 and schools were shifting over to online learning, my team posted some STEM-based educational resources online. These free lessons were designed to help parents and educators by giving them lessons to keep kids engaged and learning. My responsibilities included writing all the copy and collaborating on UX strategy. https://www.paulmeenpark.me/portfolio/spark-hackathon-best-buy-canada monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613105714639-EGT39QJUNIZ3VITR9KI8/SPARK+page+header+banner.png Portfolio - SPARK Hackathon - Best Buy Canada - SPARK Hackathon - Best Buy Canada May 2019 Best Buy Canada runs a yearly internal hackathon, and I helped create this landing page for the SPARK homepage. This page was designed to pique interest and encourage employees to join the hackathon. Fun fact: I was also part of the team that came up with the "SPARK" name and branding for the hackathon. https://www.paulmeenpark.me/portfolio/careers-page-best-buy-canada monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613106159234-NN5KWGCST9YIKH7BR4UA/Best+Buy+Careers+-+main+page+-+above+the+fold.jpg Portfolio - Careers Page - Best Buy Canada - Careers Page - Best Buy Canada July 2020 The careers page on Best Buy Canada is designed to give any prospective job applicants a sense of how great it is to work here. My team was tasked with refreshing the page and updating it with new content. I was responsible for some copy updates and I collaborated on the UX strategy. https://www.paulmeenpark.me/portfolio/oculus-rift-vr-headset-product-description-best-buy-canada monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613106496534-N4MZOQZUS6GMJRAEZ799/Oculus+Rift+VR+Headset+-+cropped.png Portfolio - Oculus Rift VR Headset Product Description - Best Buy Canada - Oculus Rift VR Headset Product Description - Best Buy Canada August 2016 To convey the incredibly immersive power of the Oculus Rift VR headset, you need copy that really pulls you into the experience. This is the copy I wrote to accomplish exactly that. https://www.paulmeenpark.me/portfolio/tedxvancouver-theme-description monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613106810010-R0P2CZ41EP6EBIS85HUH/TEDx+Vancouver+-+How+to+theme+description.JPG Portfolio - TEDxVancouver Theme Description - TEDxVancouver 2018 Theme Description July 2018 The theme of TEDxVancouver 2018 was “How To,” and as the Marketing Copywriter I created a description to not only explain the theme, but also entice people to attend the show. https://www.paulmeenpark.me/portfolio/how-to-make-the-most-of-your-carbon-tax-rebate-fresh-start-finance monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613283432148-QMFXEN8I77VNQWO77O83/How+to+make+the+most+of+your+carbon+tax+rebate+-+Nov+13+2019+-+above+the+fold.jpg Portfolio - How to Make the Most of Your Carbon Tax Rebate - Fresh Start Finance - How to Make the Most of Your Carbon Tax Rebate - Fresh Start Finance November 2019 This blog post explains what the Carbon Tax Rebate is, how it works in each province across Canada, and how it can be used to save money. For this post I was responsible for doing all the research and writing the copy. https://www.paulmeenpark.me/portfolio/how-to-save-on-gas-in-canada-canada-drives monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613283847340-3MBSJ92UB3R134CIJZ62/How+to+Save+on+Gas+in+Canada+-+Oct+21+2019+-+Canada+Drives+-+above+the+fold.jpg Portfolio - How to Save on Gas in Canada - Canada Drives - How to Save on Gas in Canada - Canada Drives October 2019 Who doesn’t want to pay less for gas? This blog post provides a variety of tools and tips for reducing how much you pay at the pump, including an answer to the age-old question: Which saves more gas, A/C or windows down? For this post I was responsible for doing all the research and writing the copy. https://www.paulmeenpark.me/portfolio/team-assist-of-the-week-the-bernie-meme-edition monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1613286447509-7SWVKMFWUFKMR90EA8QE/Team+Assist+of+the+Week+-+Feb+11+2021-above+the+fold.jpg Portfolio - Team Assist of the Week - The Bernie Meme Edition - Team Assist of the Week - The Bernie Meme Edition January 2021 Best Buy Canada employees can send Team Assists to coworkers as a way of saying thanks and showing appreciation. Since 2018, every week I’ve been gathering up all the Team Assists for the week and writing a (hopefully) amusing and entertaining email to pay tribute to the recipients. These weekly emails are sent out to over 400 employees at Best Buy Canada’s head office. The best part of running this program is that it gives me an official — and totally legitimate! — excuse to browse memes while I’m working. https://www.paulmeenpark.me/portfolio/bacon-and-eggs-a-short-story monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1616476089035-VUNUG9QBD2KJFJ2FC9V5/Bacon+screenshot.png https://www.paulmeenpark.me/portfolio/blog-post-instructions-on-copywriter-wiki monthly 0.5 2021-05-09 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1620602180441-CHCT2O573FSTX3MYXFZ6/Copywriter+Wiki+-+blog+articles+-+screenshot.png Portfolio - Blog post instructions on Copywriter Wiki - Best Buy Canada - Blog post instructions for Copywriter Wiki - Best Buy Canada As a Senior Copywriter on the Product Copywriter team, I was responsible for establishing processes and guidelines for the team to follow. I created this SharePoint page with detailed instructions on how to create blog posts. I created all the copy and images on this page. https://www.paulmeenpark.me/portfolio/customer-email-for-inventory-issue monthly 0.5 2021-05-09 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1620602905630-HMGQAT76S2VEJP6NBZ4D/Evenflo+car+seat+email+-+screenshot.png Portfolio - Customer email for inventory issue - Best Buy Canada - Customer email for inventory issue - Best Buy Canada Clear, timely communication is an essential part of creating a good customer experience, especially when things don’t go exactly as planned. I wrote this customer email to apologize for an inventory issue and make up for the inconvenience by offering customers an exclusive deal. https://www.paulmeenpark.me/portfolio/tedxwhistler-homepage-blurb monthly 0.5 2021-05-23 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1621805314716-6L5ZWA80M8LKMZ57DTGT/TEDxWhistler+homepage+-+Apr+15+2021.png Portfolio - TEDxWhistler Homepage Blurb - TEDxWhistler Homepage Blurb The theme of TEDxWhistler 2021 is “legacy.” I wrote this copy to explain the theme and provide a hint of what to expect from this interactive event. https://www.paulmeenpark.me/portfolio/toastmasters-speaker-profile-article monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1623031844198-RU09NTHOHLROIYXF3RPP/Newsletter+-+Marie+-+October+2018+v3+-+above+the+fold.png Portfolio - Toastmasters - Speaker Profile Article - Toastmasters - Speaker Profile Article When I was serving as the Vice President for Public Relations for the Best Buy Canada chapter of Toastmasters, I wrote this article. It’s an in-depth profile of one of our members, Marie, who used the skills and experience she gained in Toastmasters to present a speech to an audience of hundreds. I interviewed Marie to gather information about her story and used those details to write the article. It was shared across all of Best Buy Canada’s headquarters, which includes over 1,000 people. https://www.paulmeenpark.me/portfolio/shine-enewsletter-bc-childrens-hospital-foundation monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/edefaa1b-638f-4bd7-87fe-98715963bd2e/Shine+newsletter+sample+thumbnail.jpg https://www.paulmeenpark.me/portfolio/unbounce-blog-post-goingcom-case-study monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/1724810923807-050EIP985KJ0SB1NQN7J/Going+blog+post+thumbnail.jpg https://www.paulmeenpark.me/portfolio/ab-testing-ebook monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/cd3254e8-79aa-47c6-b59e-579ece98adca/AB+test+ebook+thumbnail.jpg https://www.paulmeenpark.me/portfolio/ab-testing-calculator-landing-page-unbounce monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/f963a5d1-4865-4a16-b901-c3b5fd499b8e/AB+testing+calculator+webpage+thumbnail.jpg https://www.paulmeenpark.me/portfolio/marketing-agency-university-campaign-sept-2024 monthly 0.5 2024-09-14 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/8543a15d-d104-4c0d-b6ad-3fa7d97ca643/Marketing+Agency+University+landing+page+thumbnail.jpg https://www.paulmeenpark.me/portfolio/ch-1-of-novel monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/6025d8a5a216044eef1625c5/c77b8511-1eb6-4ab4-8b88-9e3d4dd626d3/Thumbnail+of+Ch.+1+of+novel.png